Bring the Real Taste Home...
Emborg® is our primary retail brand and covers dairy products, frozen fruits and vegetables. Founded in 1947, Emborg is now marketed in over 84 countries across the world.
The signature Emborg packaging in royal purple has strong consumer appeal and is easily recognisable in supermarkets and retail counters. With its unique ”Affordable Premium” positioning, Emborg has a promising retail brand presence and is a key player in the Middle Eastern, African and Asian markets today.
Visit our Emborg website and Bring the Real Taste Home...
Improving Share of Voice
One of the great challenges in the crowded retail space today is establishing “share of voice” i.e. priority, presence and presentation of one’s brand in-store. Shelf space is costly and options for Point of Sales material limited. But consistent supply, demand and on-time delivery remains key – those players who manage it become preferred suppliers.
At Uhrenholt we aim to do just that. To work with partners in close collaboration to ensure availability, reliability and trust. That is why we seek to help customers implement tools that improve forecasting and ordering procedures as well as offering staff training in the benefits of improved ways of working. We are confident that the more proactive and smooth a process, the better the experience all round in the pursuit of mutual growth.
The Retail Business in Asia
The Emborg brand is present in most major markets in Asia. Emborg first entered into Malaysia and is now no.2 in the market within the cheese category. Especially natural sliced and block cheeses are popular showing double digit growth figures. The Emborg brand has the largest sales value, growing faster than the overall market contributing to it being one of the leading brand players.
The development of the cheese market in general is caused by the versatile use of cheese in many different dishes for breakfast, lunch, dinner and multiple desserts. We are also experiencing growth in cheese consumption due to in-between meal snacking.
Emborg No.1 in the Caribbean
All over the Caribbean, you will meet Emborg products in retail and foodservice. But in Trinidad especially, Emborg is the leading brand within the frozen vegetable and cheese categories. This is testament to the fact that since entering the market in 2005, Uhrenholt has continuously developed the product range and strengthened the brand through campaigns and activities. Our customers acknowledge our efforts and express that Emborg is truly differentiating with its purple brand packaging that stands out in retail stores. The result being that Emborg is no. 1 in the market and we will continue to do our utmost to make sure that it stays that way!
Emborg all over Africa
The Emborg brand has been present in Africa for over 30 years. In both the dairy and the frozen vegetable category, the brand enjoys a leading market position in Kenya, Uganda, Tanzania, Mauritius, Seychelles, Nigeria, Ghana, Liberia, Sierra Leone and Guinea.
During 2014 and 2015, Uhrenholt further built its presence to cover Senegal, Ivory Coast, South Africa, Namibia, Angola and Zimbabwe. Emborg is now a fixed part of the dairy assortment in these countries and give consumers a consistent high quality range of dairy products that can be bought on an everyday basis.
Superbrand 5 Years in a Row
In 2011, Emborg was again awarded the prestigious status of Superbrand. The recognition continued in the years 2012, 2013, 2014 and 2015. With pride, we can now say that Emborg has retained Superbrand status five years in a row. In cooperation with the Superbrands organisation, we have chosen to be represented in the Superbrands Book as well as video animation.