Uhrenholt in the Middle East
Thanks to the dedication and long term cooperation with the many distribution partners, Emborg is today a market leader in both dairy and frozen vegetables.
Superbrand 5 Years in a Row
In 2011, Emborg was again awarded Superbrand status as well as the following years 2012, 2013, 2014 and 2015. With pride, we can now say that Emborg has been awarded Superbrand five years in a row. We have previously in cooperation with the Superbrands organisation, chosen to bring our representation in the Superbrands book as well as this video animation.
Fresh Frozen in United Arab Emirates
To attract consumers into the frozen vegetables category, we installed iPads near the Emborg branded gondolas, showing our Fresh Frozen movie.
The campaign was supported by promoters, dressed in purple Emborg t-shirts, who explained the concept behind ‘Fresh Frozen’ to consumers.
Emborg nr. 2 in UAE
According to research company AC Nielsen, Emborg is now the no. 2 brand in United Arab Emirates within the frozen vegetable category. The Emborg brand has been gaining in strength continuously over the past few years, which means that retailers support and want to invest in the brand further.
During the last few days of the holy month of Ramadan, retailers discount select products and brands in order to drive sales. It is therefore a privilege that Carrefour has chosen Emborg amongst others for their Ramadan promotion across all their stores in the market. The effect is instant as a new “all time high” sales record has been reached.
Emborg in Pakistan
Uhrenholt ventured into Pakistan in 2012 and sales have since grown at a fast pace with the dedicated help of our distributor. Pakistan is a growing market with a fully modern retail scene in the major cities of Karachi, Lahore and Islamabad. International retailers such as Metro and Carrefour have entered the market and established their presence allowing optimal exposure for well-known brands such as Emborg.
Our products have pride of place in both the chilled and frozen food sections supported by eye-catching Point of Sales material. Furthermore, we are building the brand towards consumers through endorsements with cooking shows and celebrity chefs as well as a Pakistan International Airways in-flight meals that serve Emborg portion butter. We have high hopes for this market as well as other key markets on the Indian sub-continent.
Lunch Box Activation in Bahrain
In order to promote our range of Dairy products targeted mothers and children in Bahrain, we used our life size Power Panda Mascot to distribute 1000 Emborg Power Panda lunch boxes each containing 2 x 200g Emborg Power Panda Sandwich Cheese.
Customers could sign up for a free photo session with Power Panda, who won the hearts of consumers during the promotion period. Look out for Power Panda who will be visiting other markets in future...
Country of Origin
Country of Origin is not always as it seems! At least requirements to health certificates can prove very demanding. More than once, our sales coordinators have saved the day by obtaining the necessary health certificates and veterinary stamps on goods bound for the Middle East and Africa. Specification needs may vary depending on where ingredients originate versus the processing location of the final product as was the case with a shipment to Egypt. Thanks to quick thinking and collaboration with suppliers, a pre-export certificate was obtained indicating ingredient country of origin in addition to the final shipment documents with supplier country of origin. The challenge is not bending the rules, but finding ways around them that satisfy all parties. At Uhrenholt, we excel at finding solutions to problems.