By tradition, Uhrenholt donates DKK 100.000 to a humanitarian cause rather than giving away Christmas presents. This year, the donation will go to WWF (World Wide Fund for Nature), which is the world’s leading conservation organization working in over 100 countries. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. 

Uhrenholt will be supporting a Major Donor Group programme that seeks to support the goals of WWF Denmark's new strategy 2018-2021. Watch the campaign film with the message "It is our time to give back". We trust you agree!