Uhrenholt in Oceania
Launch of Emborg Cheese Range
Our Emborg brand and range is now available in select independent supermarkets across Australia. Launching end 2017, Australia has become the newest market for Emborg. Thirteen items are making their way into consumers fridges as distribution builds across the independent store network.
The Australian retail landscape is dominated by strong brands from the region. Therefore, we have chosen to position Emborg as an authentic European dairy alternative offering cheese in various formats; natural sliced, block portions, shredded and mould cheese. For more information on Emborg, visit our website www.emborg.com or contact our local sales representatives for information on how to drive sales with the Emborg brand.
The Rise of Snack Cheese
At Uhrenholt, we seek to develop strong partnerships with local retail brands offering them solutions to their needs. In Australia, we worked with Costco to run a national promotion to introduce the Vergeer range, which offers 20g snack size multipacks. The range was so well received by Costco shoppers that the promotion will run again throughout 2018.
With increasing consumer demand for a wider range of healthy snacking options, retailers are constantly challenging suppliers to develop healthy, credible snacks. The dairy category provides many alternatives to healthy snack options, which Uhrenholt is able to source through our established supplier network. Contact the team for insights into how you can drive snacking sales with our range of cheese.
The Challenge of New Product Introductions
It’s not easy getting a new product and supplier approved. Certain certificates, product labelling and packaging are needed in order for goods to live up to local standards. To achieve this is a team effort involving our staff in in both Procurement, Portfolio, Quality Assurance and Sales. When this collaboration comes together, we deliver speed and flexibility as demonstrated by our sale of Edam Wedges to Australia. In a matter of weeks, product samples were sent and approved, new item numbers established and labels changed according to client and market needs. Our sales coordinators handled the complex process of samples, orders, shipments and on time delivery to perfection and are just waiting for more supplies to send Down Under.
Mon Ami French Brie & Camembert
By taking advantage of our office in France and their expertise in French cheeses, we have been able to supply the Australian market with an authentic short shelf life French Brie and Camembert at an affordable price. Campaigns have often been supported by successful samplings.
As a result, sales of our Mon Ami Brie and Camembert have doubled and we are gaining significant market share in this category.
The future is bright for our Mon Ami range in Oceania!